Another fun Digital Out of Home project, this time playing with the environment of the NYC subways. Picture it: as the trains roll by, they trigger a "gust of wind" that prompts the big reveal of the Alaska Daily lock-up. Cute, right? Sometimes the stars align: a fun creative concept, a returning client we've built a great relationship with, and our favorite 3D crew. Call me lucky.
The key challenge: staying organized. With numerous newspapers appearing in the spot, each one carried its own set of assets that needed to be catalogued and licensed down to the last detail.