Bobcat: More Than A Machine

10 months, 8 shoots, 8 promos + cutdowns.
Countless terabytes of footage.
1 amazing campaign.

This campaign was a logistical feat and a reminder that having the right people on your team is priceless. I worked closely with an amazing Line Producer; the more we understood what each other needed to keep a smooth post pipeline running, the more we set everyone up for success.

Building a pipeline that scaled.

With a large team of editors running multiple edits at once, we locked in the pipeline early - ingesting, file naming, review process, handoffs to finishing - and stayed on top of what wasn't working, adapting as we went. When notes from the CD and client started piling up faster than editors could track, I built a tracker breaking out each editor's section so they could see, at a glance, what they were working on, what was next, and what had been posted, locked, or sent to vendors. It replaced a spreadsheet that hadn't landed well with the team, and it stuck.

Solving for scale on the fly.

The client had never run a campaign this large before, which meant the footage, transcoding, tagging, and database specs weren't fully defined until after some shoots had already wrapped. This left us needing to manually catalog and re-transcode footage that didn't have the metadata their system needed. Rather than let that repeat, I connected directly with the live-action team to rebuild their capture pipeline so every future shoot arrived spec'd and tagged correctly for both our internal workflow and the client's database. No more backtracking!

This project was a beast, but it delivered exactly what I love most: real growth, in real time.