This project centered on unique OOH space, which meant keeping that constraint front and center through every stage of brainstorming and creation. In this case, the creative lived across separate screens that still needed to interact with one another. We focused on finding an eye-catching way to use that separation to our advantage.
Beyond the technical considerations, this project also demanded some logistical problem-solving. Ever evolving changes of the footage caused major delays to our schedule. Through proactive conversations with both the client on timeline and with the team on what we could realistically do with the footage, we got it approved and delivered on time.