This schedule was daunting, to say the least. Not only did our editors need to sift through the world's worth of content living on Roku, we also had to design and animate within a brand look that was mid-revamp.
As a team, we brainstormed the best way to get this done on time. The plan: lock the bones of the edit and graphic look in the first 5 days, then use the remaining time to refine and address notes. We had multiple editors working in parallel to provide different creative perspectives so when we presented to the client, they could simply pick the direction they liked best. We gave them options, and it worked. We nailed the look, executed it, and delivered in time to see it go live (remote) at the 2023 Upfronts.