Nestlé's "Natural Bliss"

This project had us building worlds, both real and imaginary. Across 8 live-action spots for Broadcast and 10 VFX spots for Social, 3+ production teams working in parallel to bring the campaign to life, and a talking cow.

My team led the GFX world of flavor cues, crafting a library of 16+ bespoke 3D flavor assets and 5 cloud worlds designed to capture the YUM and the BLISS of each product flavor. Realistic and delicious was the mandate.

On the production side, this meant managing a fast-moving pipeline: syncing live-action talent footage for composite into the GFX spots, locking 3D product models in time for the finishing team, and aligning client notes across every workstream, all while keeping the spirits high because the days were LONG.

By the numbers: