Promote the Fox Sports and Jersey Mike's collaboration touring the country's biggest college football tailgates.
Take last year's spot and elevate it to the next level.
The client loved last year's concept, so this wasn't about reinventing the wheel, it was about tricking out that wheel to wow a new audience. With a mix of 2D and 3D elements in play, we needed a clear pipeline from day one. We were deliberate about team selection, distributing tasks to play to each person's strengths, and kept daily tasks and files tightly organized as elements moved seamlessly from designer to animator to compositor.