This spot captured everything we love about working in Digital Out of Home: using the environment as creative context, immersive 3D design, and a grandiose placement.
The client came to us with predetermined key art and promo creative as a jumping-off point, along with a clear ask: tie the work directly into the train station itself. The result was eye-catching, relevant, and a ton of fun to build.
Every DOOH project comes with its own layer of considerations, and this one was no exception. We needed sign-off from both the client and the vendor managing the screen space with a specific requirement that the creative not resemble an actual train schedule (we couldn't risk confusing passengers). We also made sure everything worked in-situ: accounting for screen size, lighting, and texturing across each placement, all while keeping tight file management and organization across every screen and version.