Working with Disney AND Taylor Swift's team? If that isn't on your 2025 Bingo card, it should be. We were approached to create a fun bumper promoting Taylor Swift's The End of an Era docuseries, streaming on Disney+. After no shortage of good ideas in conception, the standout was bringing in the iconic parachute fans from the actual concert - both fitting and inspiring. Getting the VFX version identical to the real thing, so the Swifties wouldn't come after us? We were up for the challenge.
Simulations are always tricky to keep in scope. Knowing how to build a schedule that accounts for R&D is just as crucial as knowing how to walk a client through reviewing creative at the wireframe or clay stage.
Between Disney's branding and Taylor Swift's concert imagery, every detail had to land right. Luckily, the tour movie was already out, so it was mandatory viewing. (Unsurprisingly, everyone was blown away.) Becoming a genuine fan of the work makes it that much easier to get right.