Who doesn't love a clean and punchy graphics spot? This project gave us everything a team could hope for: clear creative vision from the client, room to add our own flair, reasonable scope, and a twist - a whole bunch of deliverables. The client needed versions of each spot to showcase different IP in its game store, across different sizes, with moments of bespoke detail balanced against the efficiency to plug and play.
We kept this at the forefront from conception. Rather than just building the spots they asked for, we built a system they could drop any future IP into. Think toolkits. Think containers. Think modules.
On projects using IP or client-provided footage, getting approvals early is everything - it can help alleviate back-and-forth notes down the line. We brought footage and placeholders into the design phase early, even as stills, so the client could lock decisions and footage sooner and focus the production phase on the real creative work.