This project being centered around unique OOH space, required us to keep that on the forefront of brainstorming and creating. In each circumstance, the creative lives on screens that are separated but still interacting with each other. We had to track down the physical dimensions and figure out some fun and eye catching ways to use that to our advantage, while being incredibly technical and detail oriented.
Not only did this project require some careful technical consideration, but it also required some logistical problem solving. As with many jobs that involve talent, showrunners were indecisive with the footage and caused major delays in our schedule. With some proactive conversations with the client on schedule and with the team on our capabilities to work the footage into what it needs to be, we got it approved and delivered on time.