This schedule was daunting to the say the least. Not only did our editors need to sift through the WORLD’s worth of content that lives on Roku, we also had to design and animate with a brand look that was in the middle of being revamped.
We brainstormed as a team what was the best way to get this done on time. The solution? Get the bones of the edit and graphic look locked in the first 5 days, take the rest of that time to refine and address notes. We had multiple editors going to provide different perspectives for the creative, so when we presented to client, they could just pick which one they liked. We gave them options! And it worked. We got the look nailed and were able to then get that look executed and delivered in time to see it go live (remote) in the 2023 Upfronts!