The Ask: Promote the collaboration with Fox Sports and Jersey Mikes tour across country tailgating at the biggest games in college football. How do we take last year’s spot and elevate it to the next level?
The answer? Texture and DEPTH.
We knew the client liked the previous year’s idea, so we didn’t want to reinvent the wheel - just trick that wheel out to WOW a new audience. Being a mix of 2D and 3D elements, we needed to set up a very clear pipeline from the get go. We took careful consideration in picking the team and distributing tasks to best utilize their skills and kept the team’s daily tasks and files very thoroughly organized as these elements got created then seamlessly passed from designer to animator to compositor.